JFG x New Balance 990V3 “Outside Clothes”
JFG x New Balance 990V3 “Outside Clothes”
Released in 2021, this is probably my most important release ever, following the life-changing 992 in 2020 that transformed both my career and New Balance. Ensuring that my sophomore effort was a hit was crucial and nerve-wracking. My team and I poured everything into this project. From the "Outside Clothes" video to the lookbook and activations, I had never seen anything like it, especially post-pandemic. This release was particularly significant as it marked my commitment to amplifying positive Black stories. I was a bit nervous that the sneaker community wouldn’t understand "Outside Clothes." It worked.
Product Details +
Released in 2021, this is probably my most important release ever, following the life-changing 992 in 2020 that transformed both my career and New Balance. Ensuring that my sophomore effort was a hit was crucial and nerve-wracking. My team and I poured everything into this project. From the "Outside Clothes" video to the lookbook and activations, I had never seen anything like it, especially post-pandemic. This release was particularly significant as it marked my commitment to amplifying positive Black stories. I was a bit nervous that the sneaker community wouldn’t understand "Outside Clothes." It worked.
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![JFG x New Balance 990V3 “Outside Clothes”](http://joefreshgoods.com/cdn/shop/files/1I6A9545.jpg?v=1716533648&width=1445)
![JFG x New Balance 990V3 “Outside Clothes”](http://joefreshgoods.com/cdn/shop/files/1I6A9543.jpg?v=1716533648&width=1445)
![JFG x New Balance 990V3 “Outside Clothes”](http://joefreshgoods.com/cdn/shop/files/1I6A9662.jpg?v=1716533648&width=1445)