Released in 2021 via raffle, we made only 100 pairs of these—most were given to friends and family, with a few sold through the raffle. This release was particularly special because it marked one of the first times I negotiated a deal for something extra. I wanted to pay homage to the early years when I bought blank white canvas Converse Chuck 70s, screen-printed on them, and sold them before I signed my Converse deal. It was a significant and memorable moment in my life. One of my favorite collabs and probably most overlooked.

Released in 2021, this is probably my most important release ever, following the life-changing 992 in 2020 that transformed both my career and New Balance. Ensuring that my sophomore effort was a hit was crucial and nerve-wracking. My team and I poured everything into this project. From the "Outside Clothes" video to the lookbook and activations, I had never seen anything like it, especially post-pandemic. This release was particularly significant as it marked my commitment to amplifying positive Black stories. I was a bit nervous that the sneaker community wouldn’t understand "Outside Clothes." It worked.

Color change for final production

Color change for final production

Color change for final production

2021 Jacket reference

Vintage Golden Bear varsity jacket made in USA (Red/Natural)

Originally released in October 2022, the JFG x New Balance "Performance Art" 993's marked the fourth collaboration between myself and New Balance. After the success of the 9060 release, I was a bit nervous about launching so many pastel colors within a short window. This was also my largest order to date. Nonetheless, I managed to cover that big ass invoice, solidifying my status as one of New Balance's top partners and storytellers.

Originally released in October 2022, the JFG x New Balance "Performance Art" 993s marked the fourth collaboration between myself and New Balance. After the success of the 9060 release, I was a bit nervous about launching so many pastel colors within a short window. This was also my largest order to date. Nonetheless, I managed to cover that big ass invoice, solidifying my status as one of New Balance's top partners and storytellers.

Originally released in October 2022, the JFG x New Balance "Performance Art" 993s marked the fourth collaboration between myself and New Balance. After the success of the 9060 release, I was a bit nervous about launching so many pastel colors within a short window. This was also my largest order to date. Nonetheless, I managed to cover that big ass invoice, solidifying my status as one of New Balance's top partners and storytellers.

Made for video shoot, not produced for final 

A-line mini skirt

Used for "Performace Art" build out in Japan F/W 2022

Influential album to Joe's career

Prop for "Performance Art" activation in Japan

Prop for "Performance Art" activation in Japan

Silver Razor

Pink cover

Prop for "Performance Art" activation in Japan

Yellow and black

Used prop for Chocolate Valley Resort 

Reference cardigan sweater for Chocolate Valley Resort

Extra zippers on sides, not included in the final version

Released during the summer of 2023, this drop was literally just a flex. I view sneaker releases like albums, and I wanted to release a quick mixtape before my 1998 project. When I discovered that MJ wore New Balance during a photoshoot, my mind started to wander. I thought it would be amusing to sell out of a 650. I knew this project would be polarizing—either loved, hated, or considered lazy—but I loved how it prompted people to research that MJ moment. Mission accomplished. The story continues. And I paid for my own billboard, just flexed.

Reference material for JFG x NB 650

1971 Pamphlet

1st Edition Signed 

From March 19, 1995

Used as a reference print for Outside Clothes “Community Goods” announcement Summer 2021 

Used as a reference for a Mitchell & Ness collection