JFG X New Balance 990V3 “Outside Clothes”

Aug 21

New Balance

Released in 2021, this is probably my most important release ever, following the life-changing 992 in 2020 that transformed both my career and New Balance. Ensuring that my sophomore effort was a hit was crucial and nerve-wracking. My team and I poured everything into this project. From the "Outside Clothes" video to the lookbook and activations, I had never seen anything like it, especially post-pandemic. This release was particularly significant as it marked my commitment to amplifying positive Black stories. I was a bit nervous that the sneaker community wouldn’t understand "Outside Clothes." It worked.